The Copy Book. The Copywriter’s Bible

Artikelnummer 10173139

The Copy Book – The Copywriter’s Bible brings together the insights and best work of some of the world’s most celebrated advertising copywriters. Each contributor shares personal reflections on the art of crafting persuasive, memorable copy, alongside examples of their most effective campaigns. The book explores the creative process behind iconic advertisements, offering practical tips, stylistic approaches, and an insider’s view of how great copy is conceived and executed. Serving both as an inspirational showcase and a practical manual, it has become an essential reference for anyone involved in advertising, marketing, or the written word.

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