Designing brand identity : an essential guide for the entire branding team

4th ed. Bibliografia: p. 314-315. "Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011):""An inspiring and powerful toolkit.""
—The Marketer""Alina Wheeler provides a practical structure for the brand building process.""
—Al Ries, coauthor, Positioning""Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.""
—Marty Neumeier, author, The Brand Gap""A valued reference book for all members of the branding team.""
—Communication Arts"

x, 326 p. : ill. ; 29 cm Marchi d'impresa--Design.