The creative's guide to starting a business Sous-titre de la couverture: How to turn your talent into a career

Index. Can anyone start a business? -- When is the best time to start a business? -- Defining success -- Creating your product idea -- Identifying your market -- Reaching your customers -- Researching your competition -- Pricing -- Money -- Testing your market -- Marketing your business -- Creating a business plan -- Business advice -- Persevering -- Changing direction -- Dealing with success.

xiii, 210 pages : illustrations ; 24 cm. entrepreneurs. art market. Handicraft industries--Management. New business enterprises. Entrepreneurship. Small business--Management. Handicraft--Marketing. Art--Marketing.