The big book of color in design

This book focuses on colour as a tool to create moods and symbolic images, with a particular focus on commercial art. The book is split into 30 different sections, such as classy, hot, regal, or corporate. Each section features current graphic design projects that fit into these moods. Few books on design address the use of color and its role as a tool that creates moods, images and emotion. Now at last The Big Book of Color in Design addresses this need, providing a rich treasure chest of ideas in its 30 different sections. Each section follows a mood (such as "classy," "hot," "regal," or "corporate") and shows current projects designed to evoke that feeling. Every project features a color chip with the CMYK formula for creating a similar tone. Hundreds of examples show how color is used in brochures, ads, logos and more. A worthy successor to the best-selling Big Book of Design Ideas, The Big Book of Color in Design is the ultimate companion to anyone designing for today's sophisticated market.

384 pages : color illustrations ; 28 cm commercial art. Color in design. Commercial art.