Tyler Johnson returns home to the United States after travelling through Europe and tries to build a future in a world dominated by brands, advertising and consumer aspirations. Obsessed with personal style, technology and the idea of a successful career, he dreams of escaping his small-town surroundings while navigating his relationship with Anna-Louise, his attraction to Stéphanie and the eccentricities of his unconventional family. Coupland uses Tyler's ambitions and disappointments to portray a generation trying to construct an identity through products, jobs and images while discovering that none of them provides lasting certainty.

Douglas Coupland

Shampoo Planet