Buyers and Sellers. Retail circuits and practices in medieval and early modern Europe

Article number 10158781

Buyers and Sellers brings together leading scholars to explore the development of retail trade and consumer practices in medieval and early modern Europe. Through a series of case studies, the volume examines the organisation of urban retail circuits, the relationships between buyers and sellers, the evolution of marketplaces and shops, commercial networks, consumer behaviour, and the social and economic contexts of exchange. Combining perspectives from urban, economic and social history, the book offers valuable insights into the transformation of European retail systems between the Middle Ages and the eighteenth century and is an important reference work for researchers of urban history, commercial history and material culture.