Levine Rick
The cluetrain manifesto: the end of business as usual
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10th anniversary paperback ed. Kazalo. Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
Conditie
Tweedehands - Goed
Taal
Engels
Artikelgroep
Boek - Paperback
Jaar
2011
Uitgever
Basic Books
EAN
9780465024094
Artikelnummer
10106573
XXI, 298 p. ; 21 cm. Internet,marketing channels,e-commerce,globalisation
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